ABOUT AGOGA
pronunciation / AH-GO-JYAH /
Spartan word for the education and training regimen used to create “a class of warrior citizens” – strong of mind, unflinchingly loyal and physically unmatched.
Based in Sydney’s beautiful Bondi, AGOGA has been the Eastern Suburbs’ health, fitness and energy hub since 2012.
Whether it’s small Group Fitness classes, one-to-one Personal Coaching, an Open Gym session we’ve got you covered.
Our training ethos is simple. Everyone deserves to Train Like Athletes.
At AGOGA, we train everyday athletes. People balancing work, family, recovery and ambition, who understand that real progress comes from consistency, not just going hard in the gym.
A professional athlete’s approach to training goes beyond intensity alone. It’s built on expert coaching, intelligent programming, and a team approach that monitors technique, manages load, reduces injury risk and tracks progress over time. Just as importantly, it’s supported by purposeful nutrition and quality recovery.
✅ Exercise
✅ Measurement & Evaluation
✅ Nutrition
✅ Injury Prevention
✅ Rest & Recovery
These principles form the foundation of everything we do — helping our members become stronger, leaner and faster, through structured group training that delivers real, long-term results.
We maintain a no-ego training environment, fostering a supportive and encouraging community where everyone can train with confidence and intent.
With over 40 years of collective coaching experience, the AGOGA team understands that performance starts with a body that moves well. We place strong emphasis on mobility, posture and movement quality to support strength, performance and life beyond the gym.
Train with us through Group Fitness, Personal Coaching, or Open Gym – and train with purpose.
OUR TEAM
Owner and Head Coach
John Field
AGOGA’s Owner and Head Coach, John, brings over 20 years of coaching experience to the Bondi community. A former professional beach volleyballer, junior tennis coach, and even a competitive aerobics athlete back in the ‘90s, John has also run his own martial arts dojo on the Gold Coast’s Main Beach.
Today, his passion lies in functional fitness, tennis and running – whether it’s fun runs, half marathons, or full marathons, John thrives on the challenge and inspires others to do the same. He has helped thousands of clients move better, develop athletic movement patterns, improve their mindset, and achieve their fitness goals through both group and personal coaching.
Beyond the gym, John is a sought-after educational speaker, delivering workshops and seminars on fitness, performance, recovery, and mindset.
Coach
Alex Rawlin
Alex hails from the UK and comes from a professional sporting family, where hard work has always been a way of life. She is passionate about the transformative power of exercise, not just for physical health but also for building mental resilience.
Her clients often describe a love-hate relationship with her sessions—she ensures they are both enjoyable and challenging, always pushing them to their limits. With a background in full-time performance training, Alex has a deep understanding of body mechanics and values the uniqueness of every individual she works with.
Alex’s ultimate goal is to help her clients and members master the art of balance in health and fitness.
Coach
Charlie Matheson
A former semi-professional footballer from the UK, Charlie has been in the health and fitness industry for several years, refining his coaching to work with a diverse range of individuals – including some of the world’s top athletes.
Working alongside elite performers has reinforced his belief that the foundations of training remain the same, whether preparing a golfer for a major tournament or guiding someone through their first gym program.
With a strong academic background and specialist expertise, Charlie is passionate about helping athletes and everyday individuals alike achieve their performance goals.
Coach
Jack Lane-Brownsword
Jack has been a qualified personal trainer since 2017, bringing a deep well of experience from both the gym floor and the world of professional sport. After earning his Sports Science degree from the University of Surrey, Jack went on to work as a sports scientist at AFC Wimbledon, helping elite footballers fine-tune their performance and recover smarter.
Originally from London, Jack’s sporting passions run wide – football, tennis, and cricket are where he feels most at home. In fact, his love for tennis started early… he once served as a ball boy at Wimbledon, giving him a front-row seat to some of the sport’s greatest moments.
Coach
Jack Woodard
Jack brings an elite sporting mindset to his coaching, shaped by academy-level football where discipline, structure, and consistency were the standard. That high-performance foundation informs how he trains, prepares, and shows up – especially when motivation dips.
Grounded in strength training, Jack believes real progress comes from repeatable habits, intelligent programming, and doing the basics exceptionally well.
More recently, he’s moved into the hybrid space, competing in multiple HYROX events across mixed and solo divisions – reinforcing a simple truth: preparation matters and consistency wins.
Now based in Bondi, Jack loves working with everyday athletes who want to train with intent, build real-world strength, and feel capable in their bodies.
Experienced. Approachable. Quietly competitive.
Jack’s here to help you train smarter, stay consistent, and enjoy the process.
KEEP IN THE KNOW WITH OUR SOCIALS
How many more hours will you devote to doomscrolling before you take action.
You’ve heard about the importance of strength training.
That message makes up half of the reels in your daily scroll.
And yet none of these messages clearly explain how to take that first step or what that step looks like.
We break down day one of the 21 day reset in our Orientation session. Think of like a stadium tour.
We walk you through the studio, explaining where everything is and how everything works.
Combine this with a baseline assessment to set your first goal.
You hit...
The amount of times I’ve heard people say “I walked past your studio 100 times” before they actually walk in.
(A little secret here… I did the same thing 9 years ago. And I was a coach!! ) 😂
So what’s it going to be…
“One day” or
“Today”.
#allheartnoego #trainlikeanathlete
Most people start out with bucket loads of motivation. Ready to take on the world with a program they’ve found on ChatGPT or maybe their friend gave it to them.
Don’t get me wrong… the programs are probably pretty good. But they don’t pick you up when you’re having a down day.
When you’re recovering after a big workout, the program doesn’t say take it easy today.
The program doesn’t give you a high five when you’re crushing it.
Your community does that. Your coaches do that.
#allheartnoego #trainlikeanathlete
With all the noise around joining the right gym, it back be very easy to be overwhelmed and simply differ to the place that’s brand new, or simply close to work because it feels like that might be the best option.
We don’t look to sign up members just to fill the studio.
After 18 years in this industry we’ve devised a system that orientates every single new member into the AGOGA training system.
Known as the 21 day reset.
A step by step induction process, to showcase what life could be like once you become a member.
Not designed...
When was the last time you got a call from your gym, after cancelling a class?
Never?
Shocked but not surprised.
The unfortunate truth is when most members have joined they become a number.
No longer an individual with a goal.
No longer seen, heard or recognised past being a paying member at a gym.
When we say training at AGOGA is like a personal coaching session in a small group environment, we mean it.
💥Goals are tracked
💥Session attendance monitored
💥Welfare checks on missed sessions
An entire system created to ensure every single member is seen. Heard. Recognised.
#allheartnoego...